A$AP Rocky & AWGE’s New Permanent Selfridges Space

Two years after launching a pop-up bodega store in London’s Selfridges, A$AP Rocky and AWGE are set to launch a permanent space inside the iconic store. Similarly to the bodega, the new space — titled the AWGE Store — will take inspiration from New York and particularly Rocky’s Harlem hometown.

Harlem will be recreated in 3D miniature — complete with barber shops, record stores, traffic lights and yellow taxis alongside memories, messages and locations important to AWGE — to act as a backdrop for AWGE merchandise and exclusive releases. The first pieces to release will include Selfridges-exclusive tees, hats, sweatshirts and more. Alongside the exclusive merch, the first drop will also include a Babushka Boi babushka and tote bag, an all-new AWGE x NEEDLES collaboration and even a hand-stitched A$AP Rocky doll.

Take a look at some of the first exclusive pieces to release at the AWGE Store in Selfridges. The space officially opens on October 3.